Puglia, an undiscovered treasure, is a region in southern Italy. Having stunning beaches, lovely white houses, and tasty fish, there are numerous things to do in Puglia. That is why you find many sights devoted to history, nature, and culture here. Above all, Puglia strikes the perfect balance between the rather conventional concept of beauty and that of genuine beauty. Unlike the places usually surrounded by tourists, it looks quite authentic and hospitable. And it is no wonder; from the trulli houses to the towns built on cliffs, there is no dull place here. Thus, here is probably the best Puglia travel guide for you ever. Here are the most wonderful places and experiences not to miss: This country will guide you in organizing, discovering, and embracing Southern Italy’s beauty.
List of The Top Things-to-do in Puglia, Italy
1. Alberobello – Land of the Trulli
The town of Alberobello resembles an open-air fairy tale, and it would be interesting to spend several days in this fantastic place. The unique trulli houses built of white stones with conical roofs are unique to Alberobello and are constitutive of its image. Undoubtedly, it is one of the most enchanting Puglia attractions on the UNESCO World Heritage List.
These traditional buildings were constructed with no mortar in between them. In other words, what they offer shows a conventional approach to designing and making things. Exploring the area of Rione Monti, every trullo is a marvel. It can also mean actually sleeping in a restored trullo, which is a modern and creative way of spending a night.
However, Alberobello is not merely a testimony of architecture. There are specialized shops, wine tastings, and a quiet street. Also, some typical local restaurants and cafes offer dishes such as homemade orecchiette pasta and fresh vegetables.
Especially for this, it is possible to state that this destination is perfect for slow travel. You can stroll, take photos, and enjoy the tranquillity of the area. Alberobello explains how to travel in awe.
Tips:
- Visit Trullo Sovrano – the biggest Trullo
- Discover the Monti and Aia Piccola neighborhoods
- Purchase products such as olive oils and other artifacts from the region.
- Dine on traditional Puglian cuisine
2. Polignano a Mare – Cliffside Charm
Often regarded as a picturesque town, Polignano a Mare is situated on a limestone cliff. It has been designed with white houses offering splendid views of the blue Mediterranean Sea, particularly the Adriatic Sea. Therefore, it has become one of the most photographed places in Italy.
Lama Monachile is the town’s beach located in a cove surrounded by steep rocks on either side. For instance, risking one’s life, people dive off the cliffs and into the clear water, a thing that the inhabitants of this place are known for. Most importantly, the old town charms visitors with its stone arches, poetry-covered walls, and sea-view balconies.
In the same vein, Polignano celebrates music and poetry. It is the home of Gianni Morandi, the singer who made the hit “Volare.” This is why a statue has been erected in his honour to be overlooking the sea. Restaurants in the district offer fresh seafood meals, while small and tiny crevices lead to the gallery and shops.
It is, therefore, an epic mix of luxury and the indigenous. There is entertainment for every mood would prefer – be it leisure or discovery.
Tips:
- Swim at Lama Monachile beach
- Walk the cliffside promenade
- Have seafood pasta in a beachfront eatery
- Visit Domenico Modugno statue
3. Lecce – The Florence of the South
Lecce is a beautiful city with the exterior of many buildings with warm golden baroque contrasted with vibrant piazzas. It is often referred to as “The Florence of the South”, giving you an idea of how blessed it is with art and architectural beauty. Therefore, it’s a must in any Puglia travel guide.
The Basilica di Santa Croce is one of the outstanding buildings. The beautiful carved stone and architectural structure make people marvel at its beauty. However, Piazza del Duomo has the atmosphere of a painting; it is stately and calm. In the current commercial center, some ruins from Roman times are seen, such as the old amphitheatre and other novelties.
In other words, Lecce is where history begins for creativity. Artisans still craft with papier-mâché, a local tradition. You can either watch them operate or purchase souvenirs made by hand. Moreover, the city hosts festivals and cultural events year-round.
Lecce is a city ideal for strolling, taking a coffee or a cake, and observing the life of ordinary people. It is not as touristic as Rome but as beautiful as the significant Italian capital city.
Tips:
- Admire Basilica di Santa Croce
- Explore Roman Amphitheater ruins
- Visit Palmieri Street for handmade products
- Take a cup of espresso at the coastal Piazza Sant’Oronzo
4. Ostuni – The White City
The town of Ostuni is located inland on a large hill that is white under the sunlight. The town’s remaining structures are whitewashed, coupled with some alleys, making it one of the most beautiful towns in Italy. That is undoubtedly one of the best places to visit in Puglia.
As you progress through the area steeped in history, you will find delights like small chapels, cafes, and artisanal boutiques. In addition, it is essential to note that there are great opportunities for sightseeing there; this can be easily said because the views are simply stunning. One can witness a vast area of olive trees and the blue sea at some point on the horizon. What is unique about this area is that the sunsets here are golden and dreamy.
For instance, Ostuni Cathedral is a fine example of Gothic and Romanesque architecture. They also have well-decorated, well-done, and brightly illuminated interiors, especially the frescoes and stonework. Also, several nearby masserie (farmhouses) have tasting sessions for olive oil and wine tours.
Overall, Ostuni is as romantic as it is quiet and as friendly as it is unique.
Tips:
- Visit the Ostuni Cathedral
- Walk ancient cobblestone lanes
- Savour olive oil in a local Masseria
- Get a view of the city from the walls
5. Otranto – History by the Sea
Otranto is a beautiful town that boasts a rich historical background. Its old town is encircled with aged walls. At the same time, the sea twinkles just a few meters away, and it is beautiful. Therefore, it will interest both the devotees of history and lovers of the seashore.
The Otranto Cathedral is unforgettable. Its mosaic floor has colorful tiles depicting numerous uplifting stories. In other words, art is a pavement. Inside, the captures of the martyrs of the Christian saints are called to the guests’ attention.
Similarly, Aragonese Castle has opportunities to view the sea, and some exhibitions are held there. You can see towers, tunnels, old castles, and a castle’s cannons. Next, go to Baia dei Turchi, another beach near which the sand is soft and the water is crystal clear.
Otranto can be described as a unique destination that offers culture, leisure, and beautiful strolls. In other words, it has become a locality where one can enjoy everything without rushing.
Tips:
- Visit the mosaic floor of Otranto Cathedral
- Explore Aragonese Castle
- Swim at Baia dei Turchi
- Eat fish on the sea near the pier
6. Martina Franca – Baroque Beauty in the Hills
There is not much to say about Martina Franca, but it is a city that should not be missed. This place is situated in the Itria Valley, and baroque architecture, deserted streets, and incredible history characterize it. Of course, it should be on the list of the best Puglia attractions.
The city has numerous pretty buildings with white walls, luxurious palaces, and beautiful squares. For instance, Palazzo Ducale has an imposing face and decorative particulars inside those places, corridors, etc. Besides, Martina Franca features an annual music event with musicians worldwide and opera enthusiasts.
Moreover, it is a fact that food lovers will relish the dishes served here. The speciality of this town is capocollo, a cured pork meat; therefore, most of the eating places are small family-run businesses. Visit down the narrow crowd and explore the more peaceful atmosphere of the outdoor restaurants.
In essence, Martina Franca is an elegant and charming town devoid of a lot of traffic.
Tips:
- Visit Palazzo Ducale and nearby churches
- Savor Capocollo and regional wines
- Explore the Festival della Valle d’Itria (summer)
- Visit the quiet old town
7. Santa Maria di Leuca – Land’s End Adventure
Santa Maria di Leuca is situated at the southernmost extremity of Italy. Here, the Ionian Sea joins the Adriatic Sea. As such, it is a dramatic place to see beautiful features like sea caves and relax on beautiful beaches. Among others, it bestows many touristic things to do in Puglia.
The wonderful lighthouse is situated on the shore of cliffs. Chase the hills to enjoy the scenes where two seas meet the one. Moreover, do not miss the Basilica di Santa Maria di Finibus Terrae, which means the end of the land in English.
For example, boat trips allow you to navigate natural wonders such as Grotta del Diavolo and Grotta del Drago. The promenade is suitable for strolling, especially in the evening. The beauty of Mandrem also includes 19th-century villas and small museums.
For the same reason, one also feels adventure and relaxation in the region.
Tips:
- Go boating in sea caves
- Climb to the lighthouse viewpoint
- Visit Basilica de Finibus Terrae
- Walk along the elegant promenade
Conclusion: Begin Your Journey Through Puglia
Thus, one can conclude that Puglia is a region full of charisma, exquisite cuisine, and heritage. Whether you’re hiking in Gargano, wine and food touring in Locorotondo, or diving in Polignano, the list of things to do in Puglia is very long. This area truly captures the genuine ‘feel’ of Italy and, at the same time, offers marvelous views of landscapes. Therefore, it is best for those in Sweden and travelers who need something authentic and striking.
Here, then, are 7 perfect places, each with its own character and enchantment or without any character at all but enchanting. Of course, this trip through Puglia will be tasty with non-stop delicious bites, homely people, and quiet towns. In conclusion, take only what you need in your luggage, don’t forget your camera, and let this true Puglia travel guide Italy’s off-the-beaten-path.
Spring (April–June) and fall (September–October) offer warm days and fewer tourists.
Yes! Public transport is limited. A car gives you access to remote towns and coastlines.
Absolutely. It’s safe, calm, and full of family-friendly beaches and towns.
Try orecchiette pasta, burrata cheese, seafood, and grilled meats.
Yes, most old towns are best explored on foot due to narrow streets and historic layouts.
Plan for at least 7–10 days to explore multiple towns and coastal areas comfortably.
